Promotional non-woven bag is a type of reusable bag made up of non-woven fabric which is used by brands and companies for purpose of promotion. The use of non-woven bags has been on the rise over the recent past as people have embraced the use of reusable bags rather than the disposable plastic bags.
What is Non-Woven Fabric?
Non-woven fabric refers to a fabric material that is made out of plastic filaments and has bonded together through the use of chemicals, mechanical actions, heat, or other solvents. Non-woven fabrics can be made from a variety of polymers but the most frequently used polymers are polypropylene and polyethylene. These plastic materials can be sourced from renewable sources and are recyclable materials and this is why they are preferred.
Compared to other types of fabrics like woven or knitted fabrics, non-woven fabric has some advantages when used to make reusable bags:Compared to other types of fabrics like woven or knitted fabrics, non-woven fabric has some advantages when used to make reusable bags:
- Weather resistance – non-woven fabric is very strong and durable despite the fact that it is very light in weight. Bags do not look deformed or loose even when there is a lot of content inside them.
- Versatility-Non woven fabric is very much receptive to printing more than anything else. All sorts of logos, graphics or photographs can be created with flexographic or digital processes. Raw materials used in printing can be bright-colored , vivid and in full-color.
- Strength – Non-woven fabric is no readily deformable bags and cannot be stretched as much as other bag materials hence it will hold better. Carrying straps and handles are equally sturdy and comfortable to grip.
- Recyclability – Besides a non-woven bag’s ability to be reused many times, the correct construction of the bag makes it easy to recycle. This is also great as it performs well in washing without elicit any harms on the material.
- Cost- It is relatively cheap to produce basic non-woven bags since they do not cost much to manufacture and therefore suitable for promotional purposes with many units. Providing extra features such as lining contribute to increased costs.
Due to these many useful features, non-woven fabric has gained popularity for use in the production of printed reusable bags for the purposes of branding and advertisement.
Pros of Using Promotional Non-Woven Bags
Non-woven bags with logos for giveaways is an effective form of advertising for brands – the recipients of the bag will have a bag that can be used for many years, with the brand imprint visible as the users keep the environment in mind and provide support to the sustainability campaigns.
Some major benefits of promotional non-woven bags include:Some major benefits of promotional non-woven bags include:
- Perceived usefulness – Promo reusable bags are perceived to have high value as compared to other products commonly used for promotions. This not only helps to create brand association when given out.
- Eco-friendly – Non-woven reusable bags made of fabric do not pollute the environment with plastics when used in shopping. Living green helps promote your brand to the next level.
- Overall cost effective – non-woven bags can actually have lower cost per thousand total impressions than many other promos taking into account their average 2+ year lifespan of continual usage. The ROI is really high which is impressive.
- Mobile advertising – While people discard flyers, use bumper stickers or badges, reusable bags are taken by recipients hence covering tremendously more grounds at no extra cost as they make their purchases and move around.
- Brand imaging – due to the large printable area, the non-woven bags can be used as a form of branding with your colors, ‘slogan’ and logo printed on the bags, following the bags wherever they go.
The promotional non-woven bags can also be categorized depending on the usage as follows;
There are a few popular styles of reusable non-woven bags frequently given away by brands:There are a few popular styles of reusable non-woven bags frequently given away by brands:
Tote Bags
This is the most traditional and original reusable shopping bag. Large raffia tote bags are designed to be carried over the shoulder and come with long handles with enough space for groceries, beach essentials, books and much more.
Drawstring Backpacks
These are the smaller sacks with cinch drawcord closures and straps, also called cinch sacks or shoulder bags, provide a tote type of bag that is slightly more compact and suitable for less heavy loads. When not required, they can just be packed down easily into even bigger bags.
Shopper Bags
Shopper style bags resemble the single-use S. P. Bs in size and shape but are constructed from strong non-woven fabric material. They are also long enough to ensure that the equipment can be hand carried easily.
Lunch Bags
These small zipped or fold over bags for lunch help maintain the safety of meals, and other personal belongings. That is why they are larger than paper bags, but they can be easily placed into lockers, desks, handbags, backpacks, and car boots.
Wine Bags
As for the bags used in conveying wine and or liquor bottles, they have a separate closed bottom that is specially designed to protect the bottles and other glassware from breaking or other liquid contents in the same bag spilling.
Cooler Bags
Large insulated cooler bags have a polyethylene lining that facilitates temperature regulation for the food to be stored safely. Almost all designs have exterior open pockets, and wide and padded shoulder straps are also common.
Most promotional non-woven bags are made in the following process:
The manufacturing process that creates printable reusable non-woven bags includes these key steps:The manufacturing process that creates printable reusable non-woven bags includes these key steps:
- Making the Fabric
Non-woven fabric rolls are manufactured through polymer or fiber extrusion in a factory environment, at set temperatures/ under optimum conditions. - Cut & Sew
Once the logos/graphics have been printed on the rolls of fabric, there are cutting tools that are used to fashion the specific bag panels and straps that are needed, and then bagstitching machines used to stitch the bags. - Attach Hardware
For most styles, the cords, zippers and buckles etc. are incorporated using auto-mation or manually. - Packaging
Bags are folded by hand and piled or packed in poly or carton boxes. From here they dispatch wholesale to other warehouses, distributors or they directly send to brands for promotional purposes. - Giveaway & Reuse!
Last, through marketing people, reusable non-woven bags get to the traders, and other consumer events or college students anywhere they are found. The recipients can use these bags for years – lengthening the cycle of exposure of the printed graphics and name of the brand a lot. It is a largely circular cycle of production and distribution.
The following sequence illustrates as to how these convenient reusable bags evolve from mere materials, useful promotional gifts with timeless messages suitable for all progressive brands belonging to any industry.
In Conclusion
Promotional non-woven bags are one of the best promotional gifts that are sustainable and affordable to businesses giving them out. The durable reusable bags meet the needs of the green-conscious customers, who want to use a more sustainable option instead of disposable products; can be printed with appealing marketing images and messages, contributing to the brand enhancement, and are produced and disseminated in an environmentally friendly manner. Finally, throw in great ROI arising from repeated use and it becomes quite clear that printed non-woven bags are outstanding branded gifts. They provide reliable, long-lasting service that is neither flashy nor grandiose.