Popular and fashionable non-woven tote bags are used as promotional items in the current society. This is why: custom designs, durable, reusable, and It has the ability to attract people from all ages and gender. But are they the best solution for any business that is intending to increase its exposure? Well, let’s scrutinize to gain an understanding of the answer to this question.
Non-woven tote bags give more flexibility than woven tote bags since they can be easily shaped and molded in different forms and sizes.
Lightweight but Sturdy
These bags are made from non-woven fabric which is rugged, lightweight and can withstand a lot of pressure. As compared to the normally used and more common cotton or canvas totes, non-woven bags are relatively more durable and more resistant to tearing that may occur in the long-run frequent usage. These can be easily stored in somebody’s handbag or briefcase when not in use and therefore when used as promotional items at conferences expos and trade shows they are preferred.
Eco-Friendly and Reusable
As a result, non-woven fabric is a great solution for environmentally conscious plastic-substitute products. Due to its manufacturing from highly resistant polypropylene and polyethylene fabrics the bags are recyclable and reusable. It also means the recipients do not have to spend more money to buy other shopper bags in the future, thus making it suitable for any company that wants to adopt sustainable marketing strategies and given the fact that recipients are now becoming conscious of the environment.
Highly Brandable
It also means that non-woven tote bags are prime advertising spaces. These panels are generally wider than the height and include long handles and sides that are fully visible to the public, giving you vast space to advertise your company’s logo, catchphrase, images, patterns, and so much more. The carryalls are versatile and come in a wide range of shapes and colors making it easy for people to express your brand in the manner they convey them.
Market appeal for all the target groups – children, teenagers, young adults, and families
It is used across the globe and by every gender, age and status and is an essential part of daily life. Their versatility makes them ideal for any sort of business regardless of the sector the business belongs to. It is common to see people using them to carry both food stuffs and other shopping needs and for going to the beach. They are as extensive as you care to imagine, and the more they are used, the more brand impressions the recipient, and those within his/her proximity, will come across.
They involve low cost of acquiring the product and perception of high quality of the product by users.
Non-woven tote bags are cheap for businesses to buy blank in large quantities, yet the end receiver will appreciate the items as they are multipurpose and recyclable. This makes it possible for businesses to get the highest value out of their promotional dollars that goes to giveaways, a perennial problem to many marketing and event marketing strategies. That’s why even if a T-shirt is printed with a logo or design on the front, it’s one of the least expensive free marketing tools in terms of per-piece cost.
Potential Drawbacks to Consider
While non-woven tote bags are versatile in many ways that make them ideal for promotional products, they’re not an end-all and be-all.
An analysis of the sustainability practices of companies claiming to be ‘Green’
Despite the fact that many non-woven bags are claimed to be reusable and recyclable, some environmental groups complained that it may take as long as the plastic bags to decompose in the landfill. Altogether, more research is needed on this topic. So for companies that are specifically into sustainability and boasting about such initiatives, they need to remember this potential con.
It is very challenging to distinguish this bag from other free totes.
And as non-woven totes have become very popular as advertising products, it also implies that people get to accumulate a number of these bags – far more than they would be able to use in their lifetime. If the bag that has your brand statement written on it is too bland in its design and the feel of it, people will not pick it from the other free totes that are lying around in a person’s house and could be thrown away. In this case, it is very important to have peculiarities in shapes, colors and creativeness in imprinting.
May encourage a further perpetuation of what might be deemed as a “disposable” mentality.
It can also reinforce the notion to consumers that these logoed totes are not intended to be long-lasting, which fuels the creation of more totes that end up becoming landfill waste. Since no further efforts are made to educate people on how they can recycle and reuse the bags, the recipients might be inclined to dispose them off as they are. These should be well understood by companies in branding their products and in the ways and channels they adopt in making them available to the consumers.
Not as popular with high-end label products
To luxury, tech or high-end brands, non-woven bag can be seen as non-formal and too popular to be associated with the brand. When it comes to choice of the gifts that people are willing to receive from a particular organization, target market has its preference that can include leather products, gadgets’ accessories, or quality apparels.
The Verdict: The answer to the question obviously directed at Most spelled as Most, Yes!
Considering all the pros and cons it is still possible to state that non-woven tote bags are a very perspective, effective, cheap and ethical product for brand promotion for most companies and organizations. However, when put into the right creative design and messaging considerations based on the audience and campaign targeted then they can really work wonders as promotional items for the brand. It would only be important to be aware of these potential pitfalls to decide whether or not they complement your company’s specific goals and targets as well as your specific audience. Nonetheless, more and more are already existing in the market, so trying to devise methods on how to make the non-woven tote interesting and noticeable will be a challenge that needs to be hurdled.