Going to tradeshow events is a necessity in marketing any business. The problem is that many companies are also promoting their products and services, so one needs to rise above the noise. Another method that may be employed to ensure an organization captures people’s attention is through branded reusable non-woven tote bags.
Non-woven tote bags are jute bags that are made from non-woven fabric without any weaving or knitting involved in the process.
It is noted that non-woven tote bags are produced from spunbond polypropylene or polyethylene fabrics. The former has a fabric-like structure and surface pattern, while the latter has a more smooth and even surface with a slightly grainy feel. However, it is characterised by the fact that the fibers are bonded together thermally or chemically and not interlocked. This makes non-woven totes light in weight but at the same time sturdy enough to be used for day-to-day purposes.
Compared to canvas, cotton, or jute bags, non-woven totes cost less to manufacture since they do not use fabric or woven materials for construction. The non-woven fabrication also permits full-color print more cheaply than woven bags but are non-recyclable. This means that these bags are cheap to produce yet are fully customizable; an optimal combination that suits mass promotional events.
Why Should One Select Non-Woven Totes for Their Tradeshow Usage?
1. They Fit Tradeshow Must-Haves
Non woven tote bags are made in such a way as to contain features that the tradeshow attendees would require. This includes wide straps to ensure that the bag is comfortable when put on the shoulders or across the chest. It also normally includes large main sections, side pockets, and occasionally, interior zipped pockets as well. Others enable the attendees to conveniently carry along pamphlets, business cards among other items that may be available at the collection booth.
2. function as highly visible branding communication tools
Its large printing area on non-woven tote bags allows the brands of businesses to be depicted without restrictions. Further, the distribution at the start enhances the visibility as the attendees use the bags to carry along items for the timespan of the tradeshow and back home. This turns the bags into moving billboards that make the brands part of everyday life that one can hardly do without.
3. Ideal for Budget-Conscious Businesses
This is because prices for bags are already low, and when one orders in bulk, the prices are further reduced. This means that no matter how small the trade show budget businesses can always use non-woven tote bags for their promotions. Choosing one color over the multicolor printing is even cheaper and yet not very detrimental to the overall visibility and fashionable look of the bags.
4. Sometimes, it is seen as more environmentally friendly
Nonetheless, non-woven bags do not possess inherent ecological credentials but are usually perceived as more environmentally friendly than plastic bags. Many are recyclable too. Non-woven totes are perfect for environmentally friendly companies who also have to watch their pocket to get bags for events.
5. It can go further than just branding here are some options:
As for the bags to be distributed, it does not necessarily mean that these should only bare business logos. Some of the booth details that may be included include the location of the booth and the time the booth will be opened. Messages for promotions such as discounts or information on the contest can also increase traffic within the store. Recipients then use the bags and their durability for carrying other items in the advancement of brands in their memory.
6. Complement Other Tradeshow Collaterals
Non-woven tote bags also provide added utility for attendees in addition to the brochures and other materials often handed out at tradeshow booths. This places businesses in a somewhat better position with regards to competitors and makes products appear more exclusive. To complement the visual theme, pick bag colors that are harmonious with the other graphic images that the company may have for the tradeshow.
7. Sometimes, it may represent one of the cheapest choices available in a given market.
Bulk buyers such as being corporates when buying bags, can order non-woven totes at less than $2 per piece from most popular promotional product distributors. This visible and functional giveaway is one of the few options that can be personalized at such low costs specific to branding.
Maximizing Tradeshow Non-Woven Tote Bag Promotions
Non woven tote bags are the giveaways that do not fall under the type of conventional wisdom to increase trade show ROI. However, businesses can amplify effectiveness further by taking additional efforts:However, businesses can amplify effectiveness further by taking additional efforts:
- Selecting bright but not garish tones which contrast with typically dark exhibition hall surfaces, yet complement existing visual brand schemes. This instantly creates an element of interest and at the same time brings into the consumer’s mind-set the brand name.
- When organizing significantly large celebrations that encompass several halls, it is helpful to differentiate bags by attendee type. Promote the scheme directly to the visitors through the event website, email invitations, as well as in the bags.
- Ensure that bag visuals are a trademark and brand logo but do not overcrowd with contact details. Prospective clients or partners can then easily contact the organization once the event is over.
- The Facebook and Twitter handles play an important role in establishing these relationships.
- Promote at business stands but also at areas with a large amount of traffic as exit ways from the tradeshow area, food court or corridors between halls. This extends the coverage of the brand even more.
- Order in small quantities but in several orders to be allowed to get a small bag price discount even if it is just by a small increment. This also makes it possible to test reception and fatten giveaway plans for other similar events to follow.
- For word-of-mouth, imprint powerful tags that should cover one half of one side of the bags. People who wear bags turn them around accidentally help spread messages!
- Inform visitors the refill bags provided can also be used to fill water bottles at water dispensers. This puts businesses at a considerate display of their products during exhibitions.
- Some of general recommendations include: placing signs with the same visuals of the bags around distribution zones, as well as commonly written information that attendees jot down such as booth location. This creates mental association between bags, details, and brands in the minds of the customers.
The Next Step
All tradeshow seasons are annual events no business offering a product or service can even think of skipping They are perfect opportunities to make your brand noticed amidst the clutter that characterizes most exhibition halls branded custom giveaways stand out as some of the most effective tactics. Non-woven tote bags make the cut with regard to budget concerns, versatility, and options with customization.
Instead of those impulse late decisions where bags are purchased and later used for promoting tradeshows, incorporate them into tradeshow promotion strategies. To this, it is clear that multichannel distribution in combination with contacting messages relating to the bags and booth visits boosts success. With the proper approach it is cost effective and tradeshow memorable fashion for non-woven totes for business.